Local student leads rebrand of Commissioner’s office as team boost engagement with Surrey residents

A graphic design student at the University of Creative Arts in Farnham has led the design of a brand-new look for the Office of the Police and Crime Commissioner as part of a commitment to expand engagement with communities across Surrey.

22-year old Jack Dunlop from Camberley was chosen to develop his branding concept after taking part in a competition run as part of the Deputy Commissioner Ellie Vesey-Thompson’s focus on increasing the opportunities available to children and young people in the county.

During a week-long placement with Akiko Design in Bramley, Jack received expert guidance to bring his vision to life, taking part in project meetings and receiving an iPad Pro and Apple pencil to aid in his future designs.

Over the week he developed valuable skills and an increased confidence to guide and exchange ideas with clients and to progress his design in a limited time.

Jack said: “I love making things visually appealing and always have ideas when I’m out and about for how I can improve the way that shops and other visual communication around me look.

“During my time with Akiko I worked closely with the designers and Commissioner’s team meaning I learned lots about how an original idea is developed through different versions, and about things I didn’t know before such as the different pantone colours to use.

“I got a lot more confident using different tools and joined in the discussions about the wider project, which was really interesting.

“In my last project at university we looked at branding, so it was really rewarding to be able to create real life branding and see that through the whole process. I’m going to be looking for a job in design after my degree so am excited that I’ll be able to talk lots about this experience.”

The brand is unveiled as the Commissioner and Deputy Commissioner designate a new pot of funding for community organisations aimed at the safety of children and young people over the next three years.

The specific allocation of a Children and Young People’s Fund follows a £100,000 project with Catch22 to reduce the criminal exploitation of young people established in January, and longer term investments by the Commissioner and Deputy Commissioner to increase the support available to children and young people at risk of, or affected by sexual violence.

Deputy Police and Crime Commissioner Ellie Vesey-Thompson said: “It was brilliant to work with Jack and to see him grow in confidence throughout the week with the design agency.

“I am really excited to be able to launch our new branding look based on Jack’s concept and am so pleased that this experience will give him a big boost when he finishes his studies and applies for his dream job.

“We had a number of brilliant entries to our competition from young people all over the county, and we were really impressed by Jack’s submission and the thought he put in to developing his initial concept.

“Including a young person in this process was key for me from the beginning as we extend our reach to children and young people whose voices are important in policing Surrey.

“We’re listening to all residents who say they want us to engage better and more widely and the rebrand is one piece of the work that we are actively progressing to make the Commissioner, myself and the whole office more accessible, including more opportunities to provide feedback and have a say in the performance of Surrey Police.”

Carrie Crosland, Account Manager at Akiko Design said: “It was an absolute pleasure to welcome Jack to our office and to have supported his journey into design.

“We were really impressed with the way in which he worked hard to develop his ideas into a brand package that he should be very proud of and we are pleased that this project reflects the really strong connection that Akiko has with local places, businesses and organisations in Surrey.”

The launch of the new brand will be accompanied by a new and more accessible website designed by Akiko later this year. It follows the introduction of monthly public surgery meetings with Commissioner Lisa Townsend and a new live format of Public Performance and Accountability meetings with Surrey Police that enhances the voice of local residents.

You can find out more about the Commissioner’s priorities for Surrey Police by reading the Police and Crime Plan for 2021-25 or learn more about how the Commissioner monitors the performance of the Force on our Performance and Accountability page.

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